The Brazilian Poultry Sector

A Multi-Client Study from Informa Agra FNP

February 2010

Background and Study Objective

The Brazilian meat sector is classified as one of the most dynamic in the world. Currently, Brazil is the second largest meat producer in the world and number one in international trade.  While Brazil's reputation is well known in beef, poultry exports now lead in terms of meat protein exports from Brazil. Brazil's competitive edge lies in the relatively low production costs of important raw materials -- corn and soybean meal -- and a well developed integrated farming system. Furthermore, the population consumes a large portion -- some 70 percent -- of poultry meats, a critical factor when considering the development of a domestic industry. Nurturing this meat demand on the domestic side is the fact that Brazil's disposable income level has been increasing and consequently, the country has shown signs of significant meat protein demand growth. This feature has shielded domestic producers from some of the impact of the global recession.

At the industry level, major changes have taken place in the past 12 to 18 months. First, a major consolidation process has taken place. Another important factor is the consolidation of meat production and marketing. Five years back, the meat industry was mainly divided into beef and poultry/pork processors. This situation has drastically changed and traditional chicken (and pork) operations are now avidly processing and marketing beef products. In a similar move, some of the international beef players also have diversified their operations to include pork and poultry meats. The implications of these trends are greater industry concentration and a lesser number of meat traders for export markets.

This report, ready for immediate distribution, was developed to identify some of these market changes, yet it will also develop for you a solid data base of knowledge of Brazilian production, consumption and exports. The intent of this report is to provide a concise picture of the Brazilian poultry segment -- from farm level through to exports of meat products -- which will enable the reader to take strategic decisions on the attractiveness of the marketplace. Some basic and general trends are covered, yet the purpose of the report is to describe and quantify the poultry segment in Brazil. With a better understanding of the sector, investors and other interested parties can develop "go/ no go" decisions on this dynamic sector.

The entire prospectus and enrollment in pdf form

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